consumers willing to pay a premium for products with sustainable packaging

Trivium, 2023 Green Buying Report

consumers interested in digestive health products

FMCG Gurus 2022

consumers recognize link between digestive health and overall health

FMCG Gurus 2022

Deloitte, Fresh Food as Medicine for the Heartburn of High Prices, 2022

people consume functional food and drinks to improve immunity

Institute of Food Technologies, 2022

cigarettes a day, when compared, have a similar impact on mortality as being socially disconnected

Vivek Murthy – U.S. Surgeon General

adults experience mental illness each year

National Alliance on Mental Illness

growth in number of female billionaires last decade (100% more than men) and women are reaching billionaire status on average 3 years younger compared to men

Forbes Billionaire List from 2010-2021

of FemTech sector is estimated to be worth by 2027

Ida Tin-pioneer of femtech industry

Gen Z shop outside their gender in fashion and beauty categories

Business of Fashion

U.S. adults use medication to help them sleep

U.S. National Center for Health Statistics